Friday, January 21, 2011

FWD:

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FWD:

Sunday, January 3, 2010

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Saturday, December 5, 2009

Today I'm working on a production shoot for the OP Clothing line.

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Wednesday, December 2, 2009

More about waste in fashion

Our society really waste a lot of money, I knew that things like this happen but it saddened me when I read this article. Why do people care about things like this when they are so unimportant? I love fashion but I never want to have the mind state where I think I can only wear an item of clothing once and then I must discard it. Are we really that selfish or are we really that afraid of what others think of us?

"No star would have been caught dead arriving in a stretch Hummer to this weekend's MTV awards. But even though disposable fashion is arguably an even worse enviro-crime, no star would have been caught dead wearing something they'd ever worn before. It seems the stigma associated with committing a fashion crime far outweighs that of committing an eco one.

It's a mystery how morality evolves in the public consciousness: some behaviors become sins that draw public shame or good acts that draw public accolades -- like Hummer versus Prius driving -- but other behaviors don't even register. Last week, I forgot my canvas shopping bags and got stink eye from at least three people in the line at the grocery store for my transgression -- fair enough. But this week at New York Fashion Week, I bet no one bats an eyelid at front-row attendees who show up in resource-intensive outfits they'd wear only once.

This summer, Anna Wintour (the queen of fashion, who edits Vogue magazine, and who was parodied in The Devil Wears Prada), was caught wearing the same Prada dress twice (gasp!). The news immediately hit dozens of fashion blogs, some of which weighed in with genuine horror, others with the schadenfreude of catching the enforcer committing an infraction, and still others that commented tongue-in-cheek.

Then she was caught wearing the same Carolina Herrera dress three times in a week! "Never in my wildest dreams could I ever imagine Anna Wintour wearing anything twice. Not even the same lipstick. Yet it happened. How could this be? Has she been placed on an austerity budget? Is she becoming senile? Or is she just toying with us again... Or maybe Anna's going soft in her golden years," commented the Bosh blog."

Read the rest of the artical

Disposable fashion (waste)

FASHION REALLY ISN'T that different from, say, food. Like that rancid carton of milk stinking up the fridge, a trend eventually expires and needs to be discarded, or so says Irene Tjokro, 27, of San Bruno.

About every four months, the fashionista tackles her closet and dresser drawers with the same resolve as she would her refrigerator and cupboards.

"If I'm not wearing it, I'm getting rid of it," she says.

Of course, as soon the stale styles are tossed, Tjokro searches for wearable replacements. The self-professed bargain shopper scans the racks of low-cost retailers such as Forever 21 and H&M at least once a week for cheap, yet chic garments to add to her 600-plus piece collection.

"I guess you could say I buy a lot of disposable clothing. I'll go to H&M and buy a cheap shirt that I can wear about three or four times and then get rid of," she says.

Tjokro's "shop and toss" habits aren't all that uncommon. The increasing affordability of clothing has rendered it disposable. For a minimal chunk of change, style-savvy shoppers can load up on trendy clothing that's meant to be worn only for a short time and then chucked without the guilt of blowing an entire paycheck.

What makes the garb so inexpensive is the combination of overseas manufacturing and the competition among retailers to furnish the latest fashions first. Approximately 60 percent of H&M's manufacturing occurs in Asia and the rest in Europe, says Lisa Sandberg, director of communications at H&M.

Known as the "IKEA of fashion" for its Swedish roots and mix-and- match fashion aesthetic, H&M is one of the top low-cost retailers to deliver trend-watching shoppers the latest looks almost as quickly as they appear on the runway. To put things into perspective, the time it takes the garment to be designed, manufactured and then sent to stores can be as little as two weeks, says Sandberg.

Read more here

Thursday, November 12, 2009

there is a Rooftop shoot about to happen. styling by becky And velvet. Say Hi girls:)

View images from the shot!